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07/19/11

Before and After

One of the techniques that Capital Pixel specializes in is “Before&After” renderings – it’s a combination of site photography, 3d digital models of your project, and the magic of Photoshop. It starts when we go out on site and take photos of an existing property in whatever state it’s in. Or, you can send us your own photos. It’s best to start with a view angle that will eventually make a great finished composition, one that really shows of the project from it’s best angle. Next, we will create 3d models for the major parts of your building that will be updated. For example, we’ll model a new retail storefront to replace an existing boarded-up window storefront since this is a major renovation project. Sometimes, if the updates are minor, we skip the 3d model step, and just use Photoshop to paint a beautiful image of your final project.    
This rendering was done for CAS Riegler Real Estate Development for The Flatiron of Bloomingdale, a boutique condominium building at 143 Rhode Island Avenue NW. In this example, we began with a photo and then Photoshop was used to paint in new windows and a new entry door, a building logo and lighting, updated landscaping, and to change the paint and trim colors of the building. There were several iterations of color schemes done to help the developer decide which color was best for the updated building. This project did not need any 3d models because the basic shell of the building is staying the same. In the end, we decided to make it an evening view to show off the vibrancy of the neighborhood at night, when residents are out walking around.    

About

Capital Pixel is a design company based in Washington, DC.

We specialize in 3D imagery and architectural visualizations for real estate marketing.

We are a Certified Business Enterprise (CBE) in the District.

Our goal is to tell your story through compelling imagery.

Services

3D Architectural Modeling

3D Architectural Rendering & Visualization

Animation & Video

3D Printed Models/Prototypes

Architectural & Real-Estate Photography

Photo Editing & Retouching

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2026 North Capitol Street NW

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Rooftop at 1701 Independence Avenue

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Hana Plaza in Annandale, VA

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3635 S Street NW

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4808 7th Street NW

for Lindsay Reishman Real Estate

4015 New Hampshire Avenue NW

for Lindsay Reishman Real Estate

The Adamo – Adams Morgan neighborhood photography

for Urban Pace

Banneker Hill

for PT Blooms

2724 12th Street NE

for Lock 7 Development
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